Our guest today has niched down into Class B Industrial real estate in Southeast Wisconsin. The fact that he has niched down so narrowly is one of his biggest strengths and competitive advantages because it allows him to know his market and asset type better than almost anyone else. We talk about how Geoff thinks about risk, how he mitigates risk, why he decided to start a fund instead of syndicating deal by deal, and we go into one property in his fund that is performing the worst and he details why it’s performing so poorly.
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