Share your value.
You have something to offer. You have unique wisdom, experience, and expertise to share with the world, and you might just be able to do it on The Source of Commercial Real Estate Podcast. In order to get the most amount of people to listen to you – and continue listening – consider the tips below.
Many listeners decide within the first 30 seconds of hearing a guest whether or not they will continue listening. One of the top factors that will turn a listener off? Bad audio. If the audio is unpleasant – or even painful – to listen to, you can be assured listeners will turn it off. If you were planning on simply using the built-in microphone on your laptop, think again. That microphone is, well, bad. You’ll probably sound distant and echoey. As a listener, that makes you (the guest) sound as if you lack authority on the topic you’re speaking. At the very least, consider using earbuds with a microphone. It’s not great, but it’s better than your laptop’s mic. Try to avoid bluetooth earbuds – it would be pretty unfortunate if the battery died mid-podcast! The best option? Purchase an ATR2100 or QTR mic from Amazon. These microphones sound pro! They’re fairly inexpensive and well worth the price for the quality they provide. You can even continue to use the mic for future podcasts, video calls, and webinars. You’ll be taken more seriously with great audio.
Tell Great Stories
Telling meaningful stories with a lesson learned is a great way for you to be memorable to listeners. In the context of this podcast, that is often going to be about a deal, a conversation, or an experience. The point you are trying to make will be much more “sticky” to a listener if it is associated with an actual even that the listener can envision while listening. Examples: 1) If you’re asked about raising capital, you might talk about your first raise or most difficult raise. 2) If asked about what markets you’re working in, along with your explanation, you might tell the audience about the first time visiting the market and how you knew it was the right one for you. 3) If asked for advice for new investors, you might provide the advice along with the story behind why that’s your advice (chances are you learned a hard lesson!). Bottom line, rather than talking only theory, tell stories so listeners can relate to you.
If you want to be memorable and convincing, organize your thoughts. Really – it makes you sound more authoritative. Chances are, you speak on your subject regularly, so why not get organized? Start with simple lists. Ryan Gibson in Episode 4 does a tremendous job at this. Examples: 1) 5 things I look for when evaluating a market; 2) 3 Reasons Mobile Home Parks are a great investment right now; 3) 10 most important due diligence items. See? Having a list keeps you organized while you’re speaking, it provides the listener with an immediate takeaway, and makes you sound authoritative on your topic. Don’t go overboard, though. One or two lists per interview is enough.
Avoid Being Too Sales-y
We get it. You’re raising money for a deal, you have a course, mastermind, or a book. You’re trying to attract new clients and investors. The best way to do this is to deliver value. Truly. People are listening to this podcast, because it delivers immediate value to their life. If a listener feels like they’re being sold to multiple times throughout an interview, it feels icky and puts them off. The best way to attract listeners to your website or lead magnet is to be a compelling guest that causes the listener to want to connect with you.